All the women to there have heard or talked about this brand Victoria’s Secret. Victoria’s Secret is a marketer of Women’s Premium Lingerie, Beauty Products and Women’s wear. Victoria’s Secret was founded in 1977 by Roy Raymond and its headquartered in Three Limited Parkway, Columbus, Ohio, United States. Before establishing Victoria’s Secret Raymond the Founder was researching and studying about Lingerie market for about eight years and borrowed $40,000 from his parents and also $40,000 from bank. Victoria’s Secret became one of the “Niche Player” in the market for underwear. In the first year of Business it grossed to $500,000 which made to the brand to grow further. Later in 1993 they concentrated in the men’s underwear.
In 2010 Victoria’s Secret introduced Incredible Bra. In 2017 to attract teens Victoria’s Secret focused on bralettes and sports bra. Super Bowl Commercials of Victoria’s Secret lastly participated in the year of 2015 of the Big Game Day.