Pepsi introduced in 1893 as Brad’s Drink and renamed as Pepsi-cola in 1898. Pepsi is a biggest Sponsor of long time. Pepsi have Sponsorship agreement with NFL for about 10 years. During Super Bowl 2017 they hosted Super Bowl halftime show with Lady Gaga. Lady Gaga rocked the stage by her acrobatics stunts. Pepsico promoted Lifewtr and Pepsi Zero sugar products in their timeslot of Super Bowl commercials.
Premium bottled water of pepsico LIFEWTR displayed its premium time slot ad which was directed by Robert Stromberg. The ad was quite interesting showing the great transformation of the city with the help of the life saver water drops. Each Premium LIFEWTR bottles is featured with famous artist artwork. .