Michelin entered the field of the Super Bowl LI for the first time. Michelin aired their commercial on the Big Game Day 2017. The commercial was aired during the first commercial break.
In this ad it conveys the message about When you’re needed. Wherever you’re needed, Michelin is there. In the ad it shows how it unites the family and friends when they are in emergency and need. so #BeThereMoments and enjoy the commercial and enjoy life.