Marmot was founded in 1974, headquartered in Rohnert Park, California. Marmot belongs to outdoor clothing and sporting goods. The parent company of Marmot is Newell Brands. Grand junction company was formed when Mike Hoover called as Boyce placed the order. Gore-Tex fabric was used as a testing for prototype sleeping bags. They introduced many new category in sleeping bags such as Down Sleeping Bags, Synthetic Sleeping bags, Mens Sleeping bags, Womens Sleeping bags and Kids sleeping bags.
Marmot came up with their Super Bowl Commercial for the first time in the Big Game Day of 2016. They purchased a time slot of 30 seconds to promote their great outdoors. Before releasing their advertisement they released three teasers in the Super bowl sunday 2016.