Discover was discovered in 1985 by Sears. Discover belongs to the Financial Services, that issue credit cards primarily in the United States. The parent company of Discover are Dean Witter Reynolds, Morgan Stanley early and currently Discover Financial. “Cash Back Bonuses” on purchase was also featured. Discover Cards were the one who offered higher credit limits than other similar cards. Later in 1989 Discover Cards was the major consumer card and usage for the number of households increased by 2.1 million. Later in 2005 HSBC used Discover Network and logo because of the acquisition.
After Visa, MasterCard and American Express, Discover Cards ranks in the Fourth place for largest credit card brand in the United States. Discover Cards participated in the Super Bowl Commercials of Super Bowl 2015.